Gathering the the lost skilled craftsmen and porcelain craft in Jingdezhen, continue to inherit and make the due contribution to Chinese traditional culture and porcelain technology heritage, creating a leading brand of home porcelain production.
Putting the traditional craft, modern design Home decorative porcelain on the globalization, to achieve a win-win situation for customers, enterprises and employees, common profit, common development and prosperity.
Inherit thousand-year craftsmanship in Jingdezhen, create/lead the trend model.
Cast the world porcelain quality ceramic production enterprises, revitalize thousand years of craft in Jingdezhen to the world.
Providing customers with exquisite products with high added value of sense of design, sense of value, sense of quality, sense of the times, which are exceeding their expectations is our mission.
The original intention from us is No change, No young, Love pottery, for the transformation of Jingdezhen ceramic art national essence inject extraordinary vitality, love pottery, bloom to the world new brilliant times.
Customer as water, Art-top as fish——We exist and create the value for customers.
Staff as water, Art-top as fish——We create opportunities for staff and development.
Society as water,Art-top as fish——We appreciate and give back to the society and continues for good.
Good technology + good quality + good design, purchase from us once time, customers of us for life.
Responsible for society, responsible for every payment by customers, responsible for the growth of employees, responsible for the results of the work, responsible for ourselves.employees are responsible for everyone to achieve their self-worth, and to protect the implementation of the strategy and the implementation of the primary factors.
Synergy with the community, customer, colleague, the team with the same goal hand in hand.Only good at synergy of enterprises and individuals could make the reality of common goals and wealth.
Double-win with society, win-win with customers, win-win with employees, win-win with competitors, and make the world a better place.
Establish a first-class decorative ceramic brand-customer home life dream workshop, employee career development dream workshop.
Build a first-class mechanism-people make the best use of their talents, make the best use of their talents, flow smoothly, fish and water blend together, and continue to operate.
Create first-class benefits-first-class economic benefits, first-class social benefits, first-class material benefits, first-class cultural benefits.
Innovation is the inexhaustible driving force for the development of enterprises, and innovation is the bounden duty of enterprises.
In all successful fields, continue to question and improve, and through innovation, make the enterprise always full of vitality and competitiveness.
Be proud of strategic innovation, proud of management innovation, and proud of creating value for employees.
Take pride in scientific and technological innovation and create value for customers.
Be proud of creating value for the society, and be proud of creating value for the company.
To be proud of creating excellent products for the inheritance of Jingdezhen’s millennium craftsmanship.
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